Together we’ll examine what gets in the way of reaching the people in our communities. We’ll look at policies, practices, biases, space design, and anything we say “no” to. Then we’ll break down the barriers one by one and create work plans to eliminate them and keep them from recurring.
2 dates available.
Thursday, December 5, 2019
Hagen Ranch Road Branch Library – Palm Beach County Library System
Register
Friday, December 6, 2019
North Miami Beach Library
Register

3-Week Live and On Demand eCourse
In this foundational course from Library Journal and School Library Journal, designed specifically for librarian professionals who work in collections and readers’ advisory (RA), you’ll hear from an outstanding group of experts as they explore key concepts essential to cultivating and promoting inclusive and equitable collections.
Register

Customer Engagement and the Library Marketing Funnel
Customer engagement is one of the most important aspects of a library’s operations, but we often don’t look at it in a strategic way. Using a concept called the “marketing funnel,” we will discuss how libraries can move people from being potential customers to library users to advocates using a combination of marketing and customer service strategies.
Register