Customer Engagement and the Library Marketing Funnel
Customer engagement is one of the most important aspects of a library’s operations, but we often don’t look at it in a strategic way. Using a concept called the “marketing funnel,” we will discuss how libraries can move people from being potential customers to library users to advocates using a combination of marketing and customer service strategies.
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This conference will focus on new and developing technologies and the impact they have on communities and libraries. It will inspire libraries to design innovative services and resources that will engage their patrons, connect communities, and provide opportunities to create and share ideas.
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Collections are the mainstays of libraries. After spending lots of money and time curating, processing, and making them available, you may think the work is done. But there’s one more vital step — promoting them! This webinar will help you go beyond basic book displays and posters.
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